Reports

Reports written the way
a specialist would write them.

Not a dashboard digest. Each one runs your real numbers through the checks a specialist in that area would run, then says what changed, what it means, and the one thing worth doing about it. They arrive on their own, and there is nothing to log into.

The omni-channel weekly is free. The rest each go deep on one area, at $100 a month, and you can subscribe to any of them on their own. We add new ones as brands ask for them.

Tuesday 25 August · Issue 34 Inbox
Your week: revenue up, margin worth a look
Net revenue$1,264,880
Blended MER3.42x
Repeat rate31.8%
New customers4,182
Worth your attention. Margin is down 4.1 points on a mix shift toward the two-pack. Raising its price by $1.40 restores June margin without touching volume assumptions.

The last line is the one you are paying for. Every figure above it is something a dashboard could have shown you. The sentence underneath — what to do, and what it is worth — is the part a specialist adds. Illustrative figures.

Every week · free

The omni-channel weekly

One read across every channel you sell on, in one email. Where the money came from last week, what moved, and the one thing worth doing about it — with each channel measured on the same basis so the totals actually tie.

  • Every channel side by side, on one basis
  • What changed, and which channel caused it
  • The one thing worth doing this week
Free — and free is the whole price
Every Tuesday

Amazon Expert Report

Eleven checks across your Amazon business, written up in plain English with the numbers behind each one. It arrives Tuesday because Amazon publishes your sessions and conversion two days late — we wait for the complete week rather than send you six days of it and call it seven.

  • Revenue and traffic, and the products actually moving them
  • Listing health, and anything suppressed or gone dark
  • Days of cover from real order velocity, never raw stock counts
  • Ad spend, wasted spend, and where placement is slipping
  • Search-term share, week on week, on the queries you care about
  • Who took your clicks — named rival products on your own search terms
  • Repeat versus new buyers, on a week mature enough to trust
  • Lifetime value at 30, 60, 90 and 365 days
  • Amazon’s fees, and what moved in them
  • Sales that started somewhere other than Amazon
  • Your branded search
$100per month
Every Monday

Walmart Weekly Report

Ten checks on the Walmart retail channel, SKU by SKU, built from your Retail Link numbers. Sales here are distribution times velocity times price, and the same drop means opposite things depending on which of the three moved.

  • The scorecard: dollars, units, average retail and in-stock
  • Every item ranked, and what changed on each
  • Promotions, and what they actually returned
  • What drove the change: distribution, rate of sale, or price
  • Units per store per week, off the real traited store count
  • The economics of the channel, item by item
  • In-stock health, and the sales it is costing you
  • Weeks of supply, and which items run out first
  • How new items are ramping against what they replaced
  • On-time compliance, before it becomes a chargeback
$100per month
Every Monday

Meta Ads Expert Report

Eleven checks on your Facebook and Instagram ads, creative by creative — the read a senior media buyer would give you.

  • Spend, clicks, and the sales Meta credits — with its generosity stated
  • Which ads got the money, and how concentrated it is
  • Hook rate per video: who actually stops the scroll
  • Hold rate, and the full retention curve behind it
  • The path from impression to purchase, and each ad’s weakest step
  • Age and gender for the week
  • Feed versus Reels versus Stories
  • iPhone, Android, tablet and desktop
  • Where in the country the money went
  • Worn-out ads, caught on two signals rather than one
  • Budget spread too thin, and scaling past the guardrails
$100per month
Every Monday

Amazon P&L Report

What you actually made last week, Monday to Sunday. Six sections, every figure computed from your warehouse and your own entered costs. Nothing here is written by a model, so the same week always produces the same report.

  • Revenue, Amazon’s fees, product cost, advertising, and what is left
  • What moved, by how much, and which product caused it
  • The same P&L per product, with each one’s own ad spend
  • Month to date, against the closed-month trend
  • Thirteen weeks of revenue, advertising and profit
  • The basis: exactly what would make these numbers wrong
$100per month
Cancel any time. Questions, or want a report we don’t list yet? andre@synthesisintelligence.ai