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The AI Brand Brain for CPG Operators

All your brand's data, connected to Claude

Your business runs on disconnected tools — Amazon, Shopify, Meta, NetSuite and TikTok, plus the call transcripts, emails and notes no one reads twice. Synthesis connects the unconnected into one living model — so Claude can answer anything about your business, grounded in your real numbers.

Connect your data Book a demo See it in action

No spreadsheets. No data team. Live in 24 hours.

Plugs into your AI Claude ChatGPT Perplexity Grok Gemini
Your brand brain Live
84% complete6 sources · 14 transcripts
AmazonSynced · 2m ago
Connected
ShopifySynced · 2m ago
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Meta AdsSynced · 5m ago
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synthesisintelligence.ai/mcp Claude
Live in 24 hours Bank-grade security — your data encrypted in Google BigQuery Runs in your own AI — Claude, ChatGPT & more $999 / month · cancel anytime

Connects to the tools running your business

Amazon Shopify Meta TikTok NetSuite Google Ads Klaviyo Recharge Postscript + more →

Advertising services

Advertising analytics & media optimization for consumer brands.

We provide advertising services to brands and to the in-house teams, agencies and consultants who manage their media — creative performance diagnostics, spend-efficiency and saturation analysis, audience and placement breakdowns, paid-funnel conversion, search & shelf visibility, and attribution integrity. Ad accounts connect read-only; we never create, edit, pause or bid on a campaign.

Creative performance & fatigue Spend efficiency & marginal ROAS Audience, placement & geo Paid funnel & conversion Search & shelf visibility Attribution integrity
See our advertising services →

Ask it like you'd ask your sharpest advisor.

Synthesis builds dashboards, writes reports, and gives you answers — every one backed by your own data.

"What's really driving my Amazon decline?" "Which SKU should I cut?" "Where's my next $1M?" "Build me a weekly performance dashboard." "Is my repeat rate healthy for my category?"
How it works

Three steps to build your brand's brain.

Just connect all your data sources and Synthesis will automate the rest.

1

Connect your sources

Securely link your marketplaces, store, ad accounts and accounting software with a few clicks. Synthesis keeps everything synced.

AmazonShopifyWalmartTargetMetaNetSuite
2

Add the context

Connect conference call transcripts, email threads, Slack and company files. Synthesis reads them and folds the qualitative story into the numbers.

Call transcriptsEmail threadsSlackCompany files
3

Ask Claude anything

One secure MCP connection puts your whole business inside Claude. Ask in plain English — get answers grounded in your real data.

MCP for Claude
See it work

Ask in plain English. Get a board-ready answer.

A real Synthesis session, right inside Claude — grounded in your live data.

ClaudeSynthesis connected
Build my June operating deck
Working through your data…
✓Anchoring June against the last closed month…
✓Reconciling marketplace settlement (~55% of revenue)…
✓Confirming a record Prime Day — +25% over last year…
✓Pulling SKU concentration + DTC subscription health…
✓Building 9 slides — every figure pulled live from your warehouse…
✓Visual QA — caught a rounding defect on the revenue chart, fixed…
Done — a 9-slide June operating review, every number pulled live today.

June was your best month ever: $5.2M — up 130% on May and +25% over last year's Prime Day. Strips led, and the new line finally broke out.

⚑ One honest note (not a caveat on the win): the full-company P&L isn't closed yet (COGS + retail still posting), so I marked June's bottom line pending, not estimated — the top line is real and verified.

Two decisions surfaced to press the advantage, each with a dated tripwire.
📊
Your Brand — June 2026 Operating ReviewPPTX · 9 slides · built just now

Runs inside the Claude you already use — grounded in your data, honest about what it can't yet know.

The deck it builtGenericized preview — a fictional brand, dummy figures. Your real deck is built from your live data.
Everbloom · Wellness Essentials

June 2026
Operating Review

A record Prime Day · marketplace + DTC actuals, full-company P&L pending close.
Prepared July 1, 2026 · Synthesis Intelligence
The month at a glance

June was a record — up 130% on May

$5.2M
Marketplace net revenue
+130% vs May
215K
Orders
+125% vs May
$24.60
AOV
+2% vs May
53%
Returning customers
loyalty holds
Everbloom · June 2026 Operating Review
2
Marketplace · revenue trajectory

June set a new record high

This Prime Day: +25% YoY — a new high, and the biggest month on record. The momentum is real.
Everbloom · June 2026 Operating Review
3
Financials · close status

Top line is verified — bottom line, honestly, isn't closed yet

Full-company P&L — GL close lags month-end
Product COGS — posts later; margin reads ~30 pts high
Retail (~40%) — not in June actuals yet
Last closed — May22%EBITDA
Gross rev$3.2MMay
Everbloom · June 2026 Operating Review
7
Build your brand brain
Beyond the dashboards

Your conversations tell you the How and Why.

Connect a sales call, a supplier email, a strategy memo. Synthesis turns the words your team already produces into part of your brand's memory — so the full picture lives in one place.

  • ✓Connect transcripts, notes, Slack and emails automatically
  • ✓Synthesis links what was said to what the data shows
  • ✓Every source stays current as your business moves
Start connecting →

Context stream

syncing automatically
⟳Gong Gmail Slack Drive
Last sync · just now+3 pulled automatically
🎙
Target buyer call — pricing pushbackGong · auto-added · just now
auto
✉
Supplier — Q3 restock lead timesGmail · auto-added · 1h ago
auto
🗒
Weekly growth sync notesSlack · auto-added · yesterday
auto
Why generic AI falls short

A better prompt can't fix a structural problem.

Generic AI & ChatGPT
  • A different answer every time
    every employee gets a different output
  • Makes up numbers
    confident — but hallucinated
  • No memory
    forgets your brand the moment the chat ends
  • No grounding
    guesses instead of checking your data
↘ Entropy — it gets messier over time
What Synthesis does
  • One source of truth
    consistent across every team and touchpoint
  • No made-up numbers
    every number checked against your real data
  • Permanent memory
    learns your brand and never forgets it
  • Fully grounded
    every answer traces back to a real source
↗ Compounding — it gets sharper over time

Hallucination and bias aren't language problems — they're structural. You fix them by building the right system around the model — not by asking it nicely.

The solution · One model

Your entire business as one connected model.

Every live source, unified into one model your AI reasons over — where every number traces back to where it came from.

acquiresdescribessold viacompetesfeedspredicts →distills into Productsfamilies + variantsCustomer Cohortsby first purchaseVerified Factschecked & sourcedSales ChannelsAmazon · DTC · retailCompetitorsmarket & sharePredictionstracked to outcomeLearned Principleswhat keeps proving true

The 8 object types your model connects — the kinds of things in your business.

What's in your model
20+

live data sources, unified

340+

data tables · millions of rows

900+

queryable variables

8

object types — products, customers, channels, competitors, facts…

The engine behind it
250+

AI tools on tap

140,000+

lines of production code

12,000+

lines of strategic doctrine

260

modules · refreshed daily

Why it matters

Siloed tools can't see across the business. A connected model — and the engine behind it — sees the whole picture, like your best advisor.

A living system

It reasons, checks itself, and gets smarter.

Every answer runs the same disciplined loop your sharpest advisor would — then remembers what it learned.

YOUR CONNECTED MODEL powered by Claude ↻ learns · gets sharper 1 · UNDERSTANDthe real question 2 · PULL DATAyour live numbers 3 · READthe situation 4 · PINPOINTwhat's driving it 5 · WEIGHthe trade-offs 6 · MODELhow it plays out 7 · STRESS-TESTfrom every angle 8 · ANSWERclear + grounded 9 · LEARNremembers + improves YOU get the true answer ACCURACY ✓data in ACCURACY ✓answer out
Self-checking

verifies every number in & out — no made-up data

Strategic, not a chatbot

weighs trade-offs and what matters most

Compounding

every answer makes the next one sharper

Yours, not ours

runs on your Claude — you own the reasoning

It knows when to go deep

Simple questions get a fast, direct answer. High-stakes decisions trigger the full loop. You only pay for depth when it counts.

The shape of a perfect answer

Where first principles meet your live data.

Every great answer sits where timeless principles meet your live data — weighed by the six layers that actually run a business.

Customer Behaviorhow they buy Brand & Positioningwho you are Operations & Cashwhat it costs Day-to-Day Tacticswhat you ship Unit Economicswhat it earns Competitive Moatwhy you win THE ANSWER LIVES HERE FIRST PRINCIPLES what's always true ↑ YOUR LIVE DATA what's true right now ↓
Grounded

Anchored to your real numbers — it can't make things up.

Prioritized

Leads with what moves the business, not a tactic that breaks it.

Verified

Principles and reality must agree before you ever see it.

AI that answers like your sharpest advisor — grounded, prioritized, stress-tested. A board-level answer, every time.

Built on Claude · An MCP

Claude is the horsepower. Synthesis is the harness.

Frontier intelligence, put on rails and grounded in your real numbers — with you in control the whole way.

synthesisintelligence.ai/mcp Connected
🔑
You're in control

Bring your own Claude account. You own the reasoning and can revoke any source, anytime.

🔒
Your data is secure

Encrypted and isolated in an enterprise-grade Google BigQuery warehouse — never sold, never shared, never used to train any AI model.

✅
Safer, sharper answers

Every answer is grounded and verified before you see it — no drift, no guessing, no made-up numbers.

How you use it

Works inside the Claude you already use.

No new app to learn. Connect once, add one secure link to Claude, and just ask.

1

Connect your data

Link your sources once. Synthesis builds your brand brain in 24 hours — no data team, no warehouse to stand up.

2

Add one secure link to Claude

Paste your private endpoint into Claude Desktop or Claude.ai — once. That's the entire setup.

3

Just ask

In plain English, in the Claude you already use. Grounded answers, decks and reports — every one backed by your data.

Your compounding moat

Synthesis builds all 7 Powers for you.

The 7 Powers are the only durable sources of competitive advantage. Generic AI gives you none of them — Synthesis compounds all seven from the moment you connect your brand.

📐
Scale Economies

Your Monday intelligence brief — written for you.

A weekly brief that reads all 20+ sources and hands you the 3 things that matter — no analyst required.

🕸️
Network Economies

Every question makes it sharper.

Every answer becomes permanent memory — so it's sharper in week 20 than it was in week 1.

🔄
Counter-Positioning

Ask what competitors structurally can't.

Reasons across every source in one query — answering in seconds what takes competitors weeks.

🔒
Switching Costs

It learns your brand — and never forgets.

Your voice, decisions and principles live in a warehouse only you own — and compound over time.

💎
Branding

Know exactly where you have pricing power.

Tracks your price and claims against the whole shelf, weekly, so you know exactly what's defensible.

🏆
Cornered Resource

Your data becomes a reasoning-ready asset.

Your siloed data becomes one queryable, verified model that only you hold.

⚙️
Process Power

A system that audits and upgrades itself.

250+ specialist tools, an accuracy gauntlet, and a prediction-to-outcome loop that grades its own calls.

Competitors can copy your product.

They can't copy years of your brand's memory. That's the moat.

Start building it →
JMJustin Maddahi
Justin Maddahi
Founder · former CMO, Lumineux
$0 → $70M+ scaled 10 years operating
Why I built it

I scaled a brand from $0 to $70M+. I built Synthesis so you don't have to learn it the hard way.

Ten years ago I got into e-commerce with no idea what I was doing. I taught myself the hard way — podcasts, books, tearing apart every case study I could find — and slowly amassed the knowledge, built the dashboards, and learned every system. I joined Lumineux when it was at zero and helped scale it past $70M a year, disrupting the oral-care category along the way.

Now I want to pay it forward. Synthesis is the tool I wish I'd had: sync your connectors, then just talk — in plain English — and Claude answers and teaches you everything, because it has all of your data. No dashboards to build. No data team. A small brand can start exactly where we did and scale the same way. AI plus your own connected data is worth far more than any dashboard — and I want every operator to have it.

Connect your data Book a demo
Real brands, real results

What it finds that a dashboard misses.

Dashboards tell you the number went down. Synthesis reads why — and tells you the counter-intuitive move to make next.

Lumineux
The turnaround
ORAL CARE · AMAZON-FIRST

Q1 looked like a crisis — Amazon revenue −17.6% and new-customer acquisition −34.2%. A dashboard shows the drop and stops. Synthesis read the real story: the loyal base actually grew +1.0%, so the entire decline was acquisition, not churn. Not a broken business — a fixable mix. It issued six counter-intuitive Q2 calls: lean in where everyone cuts, hold where everyone scales. The first 21 days of the turnaround:

+15.2%
Amazon revenue YoY
+5.4pp
net margin
+11.7%
orders / customer

…plus a brand-new sales channel launched from zero — fully incremental on top. Shown as % — dollar figures withheld.

Vita Bloom Labs
The acceleration
SUPPLEMENTS · AMAZON-FIRST

Four steady months, then a step-change. January–April grew in modest single digits with margin flat — and Synthesis read the engine as primed: 86% of Amazon revenue came from non-brand category search, AOV was holding, margin was safe. Room to push acquisition hard without buying junk volume. The counter-intuitive read: Meta spend ramped ~12× while showing ~0 ROAS on Meta's own dashboard — every reflex says cut it — yet Amazon new-to-brand acquisition surged in the exact same window. The traffic converts on Amazon, where Meta can't see it. May jumped +26.6% month-over-month — the largest non-seasonal jump in the brand's history — and June held it, resetting the run-rate:

+42%
revenue vs Jan–Apr run-rate
+40%
new customers
+24%
orders

…with AOV and margin held through the ramp — profitable acquisition, not discounted volume. Shown as % — dollar figures withheld.

Pricing

One flat price. Everything included.

All 250+ tools and every connector — from day one.

$999 / month

Everything Synthesis does, for your whole brand.

  • All 250+ AI tools — analysis, forecasting, decks & reports
  • Every connector — Amazon, Shopify, Meta, NetSuite, TikTok, Walmart & more
  • Unlimited questions · weekly briefs · permanent brand memory
  • Isolated & encrypted in Google BigQuery — never sold, shared, or used to train AI
+$10 /moper additional user
$250one-time onboarding
Connect your data

No long-term contract · Cancel anytime · Live in 24 hours

Encrypted in transit & at rest Isolated & encrypted in Google BigQuery Revoke any source anytime You bring your own AI — you own the reasoning

Not ready to connect? Book a 15-min demo →

FAQ

Questions, answered.

Which AI assistants does it work with?

Synthesis plugs into Claude, ChatGPT, Perplexity, Grok and Gemini. You connect your own AI account once and can switch between them anytime — you always own the reasoning, and your data never moves.

Do I need a paid AI subscription?

Yes — you bring your own AI account (for example Claude Pro/Team/Max, ChatGPT Plus/Team, or Gemini). Synthesis is the grounded brand brain that plugs into whichever assistant you use, and you own the reasoning and your account.

Is my data safe — and who owns it?

Your data is stored in an encrypted, access-controlled Google BigQuery warehouse, isolated to your brand. We never sell it, never share it, and never use it to train any AI model. You can export it or have it permanently deleted at any time, revoke any source whenever you want, and everything is governed by a signed data-processing agreement.

How long does setup take?

Most brands are live within 24 hours. You connect your sources and we build your brand brain — no data team, no warehouse to stand up. A one-time $250 onboarding covers the white-glove setup.

What can I connect?

Amazon, Shopify, Meta, NetSuite, TikTok, Walmart, Klaviyo, Recharge, Google Ads and more — plus the qualitative side: call transcripts, email threads, Slack and company files.

How much does it cost?

$999/month for everything — all 250+ tools and every connector. Add $10/month per additional user, plus a one-time $250 onboarding. No long-term contract; cancel anytime.

See it on your own data.

Book a 15-minute demo and we'll show you what your brand brain surfaces — or connect your data and watch it build in real time.

Book a demo Connect your data